Conclusion

I feel that I have done done the brief well especially considering all the problems that were encountered along the way. I feel that it would have been better if group/s i worked in worked well together. If everyone had put an even input to the production then it would have come out to a better quality.

I feel that it works well because with is being a rap video although we break the forms and conventions because unlike rap video we did not include guns, drugs, women in a sexual context ect our video was more of the softer side of a rap artist. I showed him not looking at women as an object but more as someone he cared for and loved by giving her everything she wants and doing everything she wants. Considering this the audience can still tell what genre it is because of the few shots where you see Orphan. With these shots although you do not see his face with the way he moves he upper half of his body and his mouth it shows he is young and is of someone of a working class. Also the way he is wearing a dark jacket with a hood suggest that he is also a young rap artist because other rap artist wear hoodie. I'm think if he was wearing a suit this would break the convention and might confuse the audience completely.

With what I have learnt from last year it has helped make the editing of this music video easier. I have also been able to learn new techniques for example I was able to make he video black and white and although it didn't work for this production but might come in use later on when editing is that i learnt two different ways to edit out the background black and white and keep the main object colour. I also learnt how to speed up and slow down footage and how to change the colours and make them change constantly.

Although i didn't use many camera angles I thought I was quite creative with the ones I did use. I really liked the high angle establishing shot I did of the bed room. I also liked the shot I got of a busy road and it changing from night to day.

With the preparation done before hand it made the production easier to do because I was organised with what shots I wanted to film. Unfortunately I was not able to film all of the video because of problems with location and actors although they were planned out in my storyboard and treatment. I feel that my production would have been better if I had got to do so because I found myself with too little footage and the story wasn't as interesting and capturing to the audience as it would have been if I had got to finish filming.

Overall I think our music video works well because it relates to its target audience of 15-25 year olds although you do not see the artist it is obvious he is of this age range because of his girlfriend and with what we do see of him. This also targets a female audience because they are out shopping with is something many young females enjoy doing. I also feel that the music video works well because the story goes with the music and the shots are also interesting in making the audience want to see the artist.