Last year i did a film production which was the second time having worked with cameras and editing. Whilst doing this i encountered many problems but was able to learn from these mistakes and improve my skills. Our group on a whole had problems with the difficultly of us meeting up to film because we were filming off site and also we didn't realise the actor we had chosen had a lesson most of the time we were ready to film. We also had problems because allot of use weren't dedicated to the work so we didn't really come in extra to do the editing but now i have realised how important the editing is within the production as well as the filming. i was also able to learn how to used final cut express to create effects for example in the title sequence i was able to make it dark and change the speed to make it fit its genre. I also learnt how to used different camera angles and shoots to make it more interesting and now know how important editing is.
This year i have been told to create a music video, CD cover and a magazine article for an artist i have also created. i have so far started researching on music videos and the forms and conventions. I have looked at recent music videos which include allot of fast and bright editing.
I feel this is a good music video to look at because of all the editing used. Through out the video there is a new shot every 2-3 seconds which makes it fast and interesting. Viewers are likely to take notice of this video also because of all the bright colours and although it doesnt have a narrative you still feel the need to watch more to see what more is to come.
For this production i do not have to follow forms ad conventions but i am going to create mine own because i might just end up going off track and make a music video that is rubbish.
I also did research on CD covers. I watched the photo shoot of Michael Jackson's thriller album photo shoot. Because this ablum is know for being the best selling ablum and people of all age ranges know what the cover looks like i thought it would be a good idea to know what was the idea behind such a successful ablum.
I also went on to http://www.album-cover-art.org/ were it has loads of recent album covers which tells me for when I'm going to do mine because i can tell which ones catch my eye at first glance and use the techniques the cover uses for my own.
This is the new album cover from Jay Z called the blueprint 3. This looks like a simple cover but alot of work and thought went into it. The idea behind it is that blueprint is the foudation of a plan and the musical instruments are the blueprint behind the music and three stand for the thrid ablum from Jay Z since his plans to retire. The white is simply for purity and the red just stands off because the contrast between the two colours which makes it very noticable to the eye.
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